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I'm Dr. Jeannie Gudith, Founder and CEO of JAG Consulting. We help you develop, improve, buy or sell your private school.
As school choice policies continue to gain momentum across the United States, the landscape of K–12 education is rapidly evolving. At the center of this transformation are voucher programs and similar funding mechanisms that empower families to select private education options using public funds. For private school leaders, this shift presents a powerful opportunity to increase accessibility, boost enrollment, and diversify student populations. But it also introduces operational, legal, and philosophical complexities that require careful navigation.
At JAG Consulting, we help private schools approach this evolving environment with confidence. By providing strategic clarity, legal insight, and operational planning, we ensure schools are not only prepared to participate in voucher and ESA programs—but to do so in a way that strengthens their mission and ensures long-term sustainability.
Voucher programs are designed to make private education more accessible by allowing public funds to follow the student. The exact design of these programs varies by state, but they generally fall into three primary categories:
Traditional voucher programs allow the state to pay part or all of a student’s tuition directly to a qualifying private school. These programs are typically restricted to specific populations, such as low-income families, students with disabilities, or those attending underperforming public schools.
Key Features:
State-funded and state-regulated
Usually require schools to meet specific standards or testing requirements
Payments go directly from the state to the school
Education Savings Accounts provide funds directly to families rather than schools. These funds can be used not only for private school tuition but also for tutoring, educational materials, online learning, and other qualifying educational services.
Key Features:
Funds controlled by families
Broader flexibility in use
Often accompanied by strict reporting and tracking systems
In this model, individuals or corporations donate to scholarship-granting organizations (SGOs) and receive a tax credit in return. These organizations then provide scholarships to eligible students to attend participating private schools.
Key Features:
Privately funded with public tax incentives
Less direct state control than voucher or ESA models
Participation depends on the SGO’s criteria and oversight
Each of these programs offers distinct benefits and challenges, and understanding their nuances is critical before making the decision to participate.
While the promise of increased enrollment and expanded access is appealing, schools must take a holistic and strategic approach when considering whether to participate in a voucher or ESA program. Below are four essential considerations:
Participation typically comes with a host of requirements that vary by state and program. Common legal obligations include:
Maintaining recognized accreditation or meeting specific performance benchmarks
Administering standardized assessments to participating students
Adhering to nondiscrimination and open admission policies
Submitting detailed annual reports on academic and financial performance
Tip: Work with a legal or educational consultant to ensure a complete understanding of your obligations. Missteps in compliance can lead to funding loss or reputational risk.
Voucher participation may require shifts in admissions, discipline, or curriculum policies. For example, some programs mandate open admissions, which can limit a school’s ability to maintain selective enrollment criteria or faith-based admissions policies.
Action Step: Conduct a thorough review of your school’s core values and mission. Only participate in programs that allow you to maintain cultural and educational integrity.
In most cases, voucher or ESA funds do not cover the full cost of tuition. Schools must be prepared to address gaps between program funding and their actual tuition rates.
Solutions Include:
Developing sliding-scale tuition models
Offering supplemental internal scholarships
Implementing tiered tuition for voucher and non-voucher students
Important: Factor in the additional administrative load and potential delays in funding disbursement.
An influx of new students can strain existing resources. Schools should assess whether their infrastructure—including staffing, classroom space, and student support services—can accommodate growth without compromising quality.
Preparation Strategies:
Conduct operational audits to assess readiness
Review staffing models and student-teacher ratios
Build systems to track and manage voucher compliance
When strategically aligned, voucher and ESA program participation can unlock a variety of long-term benefits for private schools:
Expanded Access and Equity: Help historically underserved families access quality private education
Enrollment Growth: Increase student numbers without relying solely on traditional recruitment pipelines
Revenue Stability: Diversify income sources and build financial resilience
Community Relevance: Strengthen your school’s presence and impact within the broader educational ecosystem
But it’s important to emphasize: These benefits are only sustainable when participation is intentional, values-driven, and operationally sound.
At JAG Consulting, we specialize in helping private schools enter the school choice arena from a place of strength. Our team brings a deep understanding of the educational policy landscape and the internal demands of running a mission-driven institution.
Our services include:
Voucher Program Assessment: Evaluating whether and how voucher or ESA programs align with your school’s values and structure
Regulatory Readiness: Guiding your school through compliance requirements, reporting protocols, and state-specific regulations
Financial and Admissions Modeling: Designing tuition structures and admissions policies that align with voucher participation
Growth Strategy Development: Ensuring operational capacity to absorb increased enrollment while preserving quality and culture
Whether you’re exploring participation for the first time or adjusting to new legislation in your state, our team offers the strategic guidance needed to move forward with confidence.
As the educational landscape shifts, private schools have the chance to lead with clarity, compassion, and strategy. With expert support from JAG Consulting, your school can approach voucher program participation not just as a funding opportunity—but as a strategic initiative to expand access and impact.
Contact JAG Consulting today to start a confidential conversation about how we can support your school’s participation in voucher, ESA, or scholarship programs. Together, we’ll build a customized path to growth, sustainability, and mission-driven success.
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