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I'm Dr. Jeannie Gudith, Founder and CEO of JAG Consulting. We help you develop, improve, buy or sell your private school.
Fundraising for a school can seem like an impossible task. But it doesn’t have to be! If your school needs money, there are plenty of ways to raise cash that don’t necessarily involve selling candy or asking people for money.
Here, we’ll walk you through some ideas for fundraising more effectively. More importantly, make the process fun, so everyone feels good about participating.
Every fundraiser needs a plan. This is where you define your goals, create a budget, and outline the steps for reaching them. A fundraising goal helps you determine how much money and what percentage to raise to meet your overall objective. It’s also important to know how much time you have: The sooner you start planning, the better.
Consider all possible resources before settling on one idea to serve as your primary fundraiser. You can only predict some possible scenarios, like whether your student council will succeed in raising enough funds. But coming up with several options allows for flexibility in case one option doesn’t work out as expected.
Once you’ve got everything figured out, put together some materials that explain who this event benefits and why people should participate and buy from. For instance, a quote mentions that the upcoming fundraising will fund extra-curricular activities.
Another way to raise funds for your school is to ask local businesses for help. It’s a great way to get them invested in the community and show them that supporting your school is essential. They can donate money, but they can also assist you with other aspects of fundraising.
For example, if you hold an event or fundraiser at their store, they may be willing to donate prizes or food items they sell there. You can also involve them if they are willing to match any donations made by their customers during your event.
You need to select a charity that appeals to people in your community, whether they are students’ parents or alumni. The cause should be relevant to the school as well. For example, if you’re looking for funding for a theater program at your high school, consider supporting organizations that reflect and influence the community.
An organization that isn’t local is also a good choice because it’ll allow more people from outside your area who have ties to your school to get involved. However, make sure that there is still some connection between them and where you live before deciding which organization(s) deserve support.
Hosting an event will raise a reasonable amount for your school. The easiest way to fundraise is by organizing an event involving fun and entertainment elements. A movie night fundraiser is one of the most popular options because it’s easy to organize and gives everyone something fun to do with their friends.
You can charge admission or sell tickets in advance or for, popcorn or drinks at the door, or both. You could also host a raffle or have people donate money instead of buying tickets. Make sure you follow all applicable laws regarding ticket sales and raffles in your area while keeping track of how much money each person has donated. Do what works best for your community and matches the context of what kind of fundraiser you’re holding.
Online fundraising platforms make it easy to set up and manage a campaign by allowing you to set a goal, track progress, and share with donors. You can use them to fundraise for your school or a specific project. These sites also provide resources to help you plan your fundraiser and promote it in the community.
When trying to promote your fundraising campaign, don’t be afraid to use social media, email blasts, and text message blasts. Make sure you have permission to use people’s names, photos, and content in your blast. Don’t spam people with too many messages, or they will stop reading them.
Social media is great for communicating with your supporters, but with a clear call to action. If you want them to donate money, ensure the link takes them directly to the donation page. Also, don’t limit yourself to using videos and images since they are more likely shareable on social media than text-only posts.
If you want people to share your fundraiser with their friends or family members via Facebook or Twitter, make sure your posts include hashtags like #schoolfundraising so that they will show up in the feed when people search for related topics. This will help spread awareness about what you are doing and how much progress has been made thus far.
The key to a successful campaign for your fundraising is making it personal for people and you as a school. Tell stories about the students and how they will use their new resources. Don’t focus too much on yourself or your school, but on the kids who need help. It’s also important that you don’t overdo it. Keep your message simple, honest, and consistent across all media channels.
A great prize can make all the difference in a fundraiser. It’s important to offer prizes that are relevant to your school and your students and high-quality products that will excite them. To ensure you’re doing this correctly, keep these tips in mind:
While fundraising is a lot of work, with the right approach, you can get support from your community and create lasting memories for your students. To achieve that, you should consult the right people , majoring in the fundraising sector. And that’s where JAG Consulting Services comes in. Contact us today to consult our experts and start setting your sights on your next fundraising.